Working in-house at Love Embroidery, I led the design of editorial layouts and visual assets across print, digital and social media. I also directed social media content shoots, led two National Embroidery Month campaigns, and contributed to the development of social media strategy and creative workflows.

As Advertising Designer at Our Media Studio, I developed print-ready advertising and advertorial campaigns from client briefs, working collaboratively with editorial, marketing and sales teams to deliver commercially effective creative.

As Creative Designer for Simply Knitting, I led the design of editorial pages and cross-platform assets whilst evolving the brand’s social media output to improve visual consistency, production efficiency and audience engagement.

Working in-house at Love Embroidery, I led the design of editorial layouts and visual assets across print, digital and social media. I also directed social media content shoots, led two National Embroidery Month campaigns, and contributed to the development of social media strategy and creative workflows.

As Advertising Designer at Our Media Studio, I developed print-ready advertising and advertorial campaigns from client briefs, working collaboratively with editorial, marketing and sales teams to deliver commercially effective creative.

As Creative Designer for Simply Knitting, I led the design of editorial pages and cross-platform assets whilst evolving the brand’s social media output to improve visual consistency, production efficiency and audience engagement.